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USTA Target Market Initiative (TMI)

Nashville (Davidson and Williamson Counties) 

Nashville is currently one of eight cities throughout USTA Southern to receive a 3-year “Target Market Initiative” grant. The goal of this investment is to create self-sustaining tennis communities that offer a pathway to success through 10 and Under Tennis—a pathway that bridges beginning players to competitive players, and ranges from schools to after-school programs to informal competition to USTA competition.

TMI Nashville in Action:

  • In School Tennis (P.E. classes)
  • Kids' Tennis Clubs (after-school programming)
  • Tennis Festivals
  • Play Days (informal play)
  • Jr. Team Tennis (formal play)
  • Modified equipment set package assistance
  • Facility Assistance with 36' and 60' blended 10 and Under Tennis painted lines
  • First Year Free 10 and Under Junior Membership promotion
  • Community partnerships
  • Local marketing
  • School/After-School Workshops
  • 10 and Under Tennis Workshops
  • World Tennis Day events and promotions in March
  • Worldwide Day of Play events and promotions in September
  • And more! 

For more information on TMI Nashville, please contact Kristin Oliver at oliver@sta.usta.com